Mandela Day Campaign

In the spirit of celebrating Mandela Month, Starting Chance wants to improve literacy and language skills for 1 500 children by providing books for the children, and through literacy & language workshops for their parents and teachers.

How to help?

Make a financial donation

• R67 provides a book to a child.

• R670 provides 10 books for a school’s library nook or pays for a language & literacy workshop for the teachers at one school.

• R6700 provides a language & literacy workshop for 100 parents.

On 20 July, Starting Chance is participating in GlobalGiving's bonus day where gifts between $100 and $1000 will generate matching funding from GlobalGiving. So if you are able to contribute an amount in excess of $100 (approx R1,600) please consider doing so via GlobalGiving. Click here for more info.

Why is this important?

By the age of five, a staggering 54,7% of the poorest children in South Africa are falling behind their peers in language and literacy skills*. Grade 1 teachers struggle to meet their learning needs, to help them catch up. They fall further and further behind. As a result South Africa has a literacy crisis, where many of our children are unable to read for meaning after three years of school. Parents need support and advice on what they can do to give their child a good start in life.

* Source: The Thrive by Five Index 2021 is South Africa’s first nationally representative survey of 5 000 preschool children and how they are doing.

What are we doing about it?

To address this challenge, Starting Chance will run workshops where we will help parents and teachers to boost language and literacy skills. Parents will quickly realise the advantages they would be able to give their children. We are also planning to provide each of the 1500 children attending ECDs in our programme with at least one age appropriate book to take home with them as well as increase the number and variety of books at the ECDs.